| Search engine optimization can be said as the revolution in new generation marketing technique. Search Engine optimization is a time consuming process but it’s the most effective way of marketing with low investment. Start the optimization of a website with long tail keywords and after achieving the results for those keywords try concentrating on shorten keywords.
There is no specific algorithm, and no one can realize search engine algorithm, because that’s the secret behind every search engine. Some of the ranking factors are published by search engines (for google webmaster guidelines), and some can be revealed by experiments.
In SEO there are two parts
On-site Optimization and Off-site optimization
On-site: makes the website more search engine friendly.
Off-site: increase the visibility of website over internet.
On-site optimization:
Keywords: Keywords are the basics of SEO. The success depends on the keyword which we selected for optimization. Long tail keywords are the best idea. (e.g.: main keyword: “weight loss” long tail keyword: “weight loss story”) It’s better to start with long tail keywords and after getting some initial traffic optimizing the actual keywords.
Title tags – It’s a HTML tag : keywords here: Google and all other SEs giving importance to title tag of a webpage; the page title should contain the keyword. Each page of a website should contain different title.
Meta tags - Two type of Meta tags are there. Description Meta is important, because every search engine uses this Meta description to generate SERP (search engine result pages). Each page of a website should contain different Meta.
Alt tags – These are image alt tags: These are also important while creating a Webpage for SEO. Alt tag must be formatted with keywords
H1 tags – These are HTML header tags, its better if keywords present in header tags.
robots.txt – It’s used to confine search engine crawler (A bot which crawl and index WebPages) to specific pages. We can block any unwanted pages using robots.txt.
sitemap.xml – It’s a site map which created in XML format, it should be submitted to SEs, It will help to index more pages and direct the crawler.
Domain Name: Domain name of a webpage is important in SEO; it’s really good if domain name contains keywords.
E.g.: www.weight lossstory.com
Off-site Optimization
Link building: there are different types of link building. It will help to increase the visibility over internet.
Directory submissions - Submitting the website to directories.
Article submissions – Writing an article related to the website and submitting it to article directories.
Blog Comments – Commenting on Blogs related to the website content.
Social Bookmarking- Bookmarking the website to list of social bookmarking sites.
Press release- Its better to start the off site optimization of a website with press release.
Link building must be done for at least three to six months to achieve some results. It will take at least three months for average competitive keyword to reach somewhere in top positions.
Maintaining the position
For maintaining the achieved top position link building should be done in small amount every month.
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